Playing the right notes is important. Hmmm…
The sound it creates will outlive the life of a campaign.
What story would you like to tell? Is it a story your customers want to hear? Or do they want a song, maybe a hummable tune that they can whistle to? Everything about your brand is an opportunity to leave behind a message that will be memorable enough to elicit actionable behavior. All we have to do is listen, before we sketch.
Attract. Engage. Remind. Sound is the only element that embraces linguistic and cultural barriers to create an experience that evokes emotion. It goes beyond brand language, to define a mood and set a tone, to create magic that will draw your audience out.
And when you listen, you can change your tune; and keep your customers happy and humming.