Making contact creates a feeling of familiarity. Hahaha!
Touch makes it personal; personal makes it comfortable to recall.
Physical interaction is the singularly most powerful way to create a bond between you and your audience. Create a world that can be felt, inhaled, remembered and it’s half the battle won for brand recall. Over 60% of customers buying cars make their decisions by the way the interior feels and smells. This is why touchpoints are crucial to bringing your brand to life.
What you can touch, you can believe, and tactile experiences create an emotional bond that goes beyond visual perception. Touch is an avenue to create tangible joy, and the way something feels must compliment what is says and how it looks. This is when it becomes believable, when it becomes real.
Mapping memorable touchpoints is a path we are adapt at sketching!